New York Department Stores Holiday Window Displays | Fulbright Series

American Center, Tržiště 13, Praha 1
Fee: Free, please register by clicking on Sign Up above the picture

About the Event

She will examine how the Christmas themes are set, how important they are for marketing and branding. We will also examine the window displays as cultural artefacts. Since the end of the 19th century, the displays have became deeply ingrained in New York’s culture and millions of people, both tourists as well as native Newyorkers, seek them out.

Denisa Hejlová will also take a look at the window display production and brand communication. Come and check out this year’s trends in window displays and Xmas decoration.

In Czech.

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