In this talk, he will detail Starbucks’ tremendous commercial success and show how it stemmed from the company’s ability to package the thinnest version of the everyday desires of the middle-class millions in the United States and abroad for predictability, public space, and easily identified sophistication and social status.
Simon argues, then, that understanding Starbucks allows us to better understand the broad changes in American life, culture, and politics over the last two decades.
In English.
